Topically, it made sense, but as pioneers of democratising fashion, it didn’t. So we created a fashion week where everyone was welcome - on TikTok. Fashun Week was born - a 360 TikTok campaign.

We created a custom track with a Creator that was big on TikTok, a bespoke 3D filter that used the asos white noise to make any space into a runway - AND a hashtag challenge to get people using it. Plus organised LIVE events for people to attend, like outfit reveals from fashion influencers.