Pipedrive
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Brand Campaign

“The Pipedrive” was a campaign with an unconventional approach.

Working “idea out” not “TVC down”; when Pipedrive asked us to have a crack at their brand campaign after a hugely successful content series - we thought, what of we took this ownable idea and exploded it into the big screen?

Global
Brand Campaign

2024

Director: Dominic O’Riordan
Post house: Stitch

The Pipeprive

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The Pipeprive 🚗

Taking their brand name literally, we used a car as a metaphor for the CRM tool A.K.A the vehicle to business success. The repeatable problem-solution arc uses automotive visuals as a metaphor for the bumps in the road that business owners face - Pipedrive manifesting as the sat nav, to help them navigate through it.

The metaphor is something only they could do because of their name and meant we could talk to every market because it transcended language. It’s a concept that can live on, again and again, building their brand now, and in the future.

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Fin