eBay
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Fashion
Weβve all been there, looking into our wardrobe and seeing absolutely nish, exclaiming βIβve got nothing to wearβ. The thing is, our wardrobes havenβt magically emptied themselves, weβre just not excited by what we own anymore. Whether youβve worn it once or a thousand, when you get the ick, itβs game over.
In fact, the average UK household has over Β£2700 of unworn clothes.
So crazy thought, why not sell the clothes you donβt want - to buy the ones you do?
UK
360 Campaign
2024
Director: Lou Escobar
Production: Canadaβ¨
Photography: Hollie Fernando
Nothing to wear
π
Nothing to wear π
But it wasnβt just a glossy 30β; it was a giant full-funnel campaign. Spanning every touch-point from TV, radio and out of home to social and creator collabs.