eBay
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Fashion

We’ve all been there, looking into our wardrobe and seeing absolutely nish, exclaiming β€œI’ve got nothing to wear”. The thing is, our wardrobes haven’t magically emptied themselves, we’re just not excited by what we own anymore. Whether you’ve worn it once or a thousand, when you get the ick, it’s game over.

In fact, the average UK household has over Β£2700 of unworn clothes.

So crazy thought, why not sell the clothes you don’t want - to buy the ones you do?

UK
360 Campaign

2024

Director: Lou Escobar
Production: Canada

Photography: Hollie Fernando

Nothing to wear

πŸ‘—

Nothing to wear πŸ‘—

But it wasn’t just a glossy 30”; it was a giant full-funnel campaign. Spanning every touch-point from TV, radio and out of home to social and creator collabs.

&

Fin