eBay
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Parts & Accessories
It’s no secret that as a society we’ve become a little complacent when looking after what we have; opting to buy new rather than recycle, upcycle or repair. So it felt like the perfect time to celebrate the ones that do and hopefully inspire the ones that could. We think those people are “built different” - just like the vehicles they tinker with.
UK & Germany
360 Campaign
2023
Director: Robert Wilkins
Production: Pretty Bird
Photography: Sam Wright
Built Different
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Built Different ⚙️
But it wasn’t just a glossy 30”; it was a giant full-funnel campaign. Yes it run on TV, cinema and VOD, but we also made eBay a bespoke design toolkit for their P&A category to use across everything going forward. We created over 600 assets, including CRM, conversion, social, YT, OOH, print , idents, events & even merch.
